SWATCH is known for showing the guts of the watches while highlighting the beauty of watches, the color and design. The exposed guts of the watches are incorporated into the design of the layout. On the cover shows one of SWATCH's revealing watches, where half shows the style and the other the guts. Since SWATCH is such a playful company, I thought it would be fun to add fun elements. The gears on each page compliment the style of SWATCH, the colors lead you across the pages, and then there are the revealing elements of the KidRobot series, where to see the watches, the viewer must pull the series out.